CRISIS COMMUNICATION STRATEGY
With a little planning, training and exercising, your communications team can be transformed into seasoned crisis specialists.
CEOs and boards need to be aware of the critical gap between business-as-usual corporate communications and best-practice crisis communications.
Communicating effectively when you are the lead story on every news bulletin for days, or when all your IT systems have been locked by ransomware, requires crisis experience, sound judgement, cool heads and above all best-practice preparedness.
How we position our plans
Your organisation may have a PR company on retainer, but if they haven’t prepared a comprehensive crisis communications plan for you, they are doing you a major disservice when the time counts.
Research by Pentland Analytics highlights that in the 12 months following a crisis, there is a 45% difference in shareholder value between those businesses that respond effectively and those that don’t.
To navigate effectively through reputational storms, you need a communications team with ‘lived crisis experience’. People who can ‘bail and sail’ simultaneously and under enormous pressure.
Crisis Communication Services
Business Continuity Programmes
Award-winning, end to end solutions for all organisations.
Program Review & Development
Build a culture of resilience through design and careful review.
Training & Scenario Exercises
Validate your team through unique, customisable scenario exercises.
Business Continuity Maintenance
Long term plans to build on culture and preparedness for any threat landscape.
Business Continuity Technology
Gartner recognised business continuity technology, amongst the best in the world.
Crisis communication services
Our tried and tested methodologies are scalable and adaptable to individual organisations and are compliant with all best practice and regulatory requirements. Services include:
- Crisis communication audit
- Crisis communication planning
- Crisis communication training
- Crisis communication exercises
- Media training
- Crisis communication rapid response
Standard crisis communication audit.
A straight forward sanity check of your crisis communication preparedness. We will audit your crisis communication plan and/or your existing systems and processes. RiskLogic will meet with your Head of Communications and Chief Risk Officer to understand your crisis communications capability, and provide you with a full report. Where gaps exist, we recommend how they can be filled.
If you don’t have a Crisis Communication Plan and a designated Crisis Communication Team, you will be immediately on the back foot when a crisis hits. A slow or poor response can potentially exacerbate the reputational damage. We collaborate with you to develop a best-practice plan that’s populated with:
- Assessment tools
- Stakeholder mapping
- Team structures
- Approval processes
- Strategy and holding statement templates
- Key messages that address your key risks
Crisis communication plan.
Crisis communications training.
Your Crisis Communications team will be trained to formulate the appropriate communication strategy that meets the needs of all stakeholders. These are interactive sessions where team members master their roles and responsibilities, learn tools, templates and checklists. We recommend this training includes staff from other business units who might be seconded in to help during a crisis.
RiskLogic creates highly realistic, hands-on scenario exercises that reinforce and embed the roles and responsibilities of all members. Guided by our expert facilitators, our hands-on scenario exercises embed roles and responsibilities, and benefit from using our industry leading Social Media Simulator. They include ‘injects’ from media, stakeholders and are conducted in a safe place to hone skills. We can even bring in camera and radio systems.
Crisis communication exercises.
No one is perfect at handling the intense media scrutiny that comes with a crisis. It is a performance art that requires regular practice and continual improvement. We help you understand and prepare for one-on-one media interviews and aggressive media scrum. We tailor training, using realistic crisis scenarios you could potentially face in the future.
Obligation free discussions with one of our experts.
We understand that it’s important to consider all options before committing to an external consultancy. With this in mind, RiskLogic provides unlimited obligation free conversations with you and your stakeholders so you understand how we work, and how we would approach your program.
We’re so confident in our work, that prior to project sign off, we will provide direct access to some existing clients as a referral point.
Crisis Management Technology
Our strategic partner, Catalyst Technologies has created a crisis management tool that has already helped hundreds of organisations successfully manage disruptions around the world. An innovative and clever dashboard helps organisations review their crisis management preparedness through the use of powerful technology.